“SKDKnickerbocker asked us to create a series of still images and animations to help with the launch of two new limited edition Gillette kits, the Gillette Mach3 Turbo and Gillette Fusion5 ProShield. The agency and I planned out the details for about a month, discussing optimal ways to execute their creative vision. We decided to shoot everything #thingsorganizedneatly style with blue and grey tones to compliment the product. We went with very dramatic, yet poppy lighting (my favourite kind!). On set, I decided to add very light shadows created by blinds in order to bring the attention to the box. We worked together with the wonderful Stephanie Yeh to prop style on set. She did an incredible job filling the scene with a variety of props.” – Jenna Gang