Pierre Winther is a self-taught photographer, film director and creative, known for his unique and powerful trademark look that has been pushing the boundaries of imagery for the last quarter of a century. Strong concepts are what drive his work, while the medium is almost incidental. He has shot a stuntman sitting on the back of a 17-foot long tiger shark in the Great Barrier Reef, staged a traffic accident in all colours of the rainbow for diesel and had Dirk Nowitzki, NBA´s top basketball player hanging on a ladder from a chopper around fifteen meters up in the sky. All done for real. Pierre Winther has always thought outside the box and created high-concept ideas that he then translated into stills, film or a combination of both. He brings a wealth of experience and an arsenal of ideas to any project, often playing an intrinsic role in crafting ideas or brand worlds. The underwater campaign for Levi´s was Pierre Winther´s most radical campaign so far. He has created and executed other global campaigns for Diesel, Hugo Boss, Dunhill/Richmond Group, Camel, Nike, Energie Jeans, JVC and more. His editorial work has appeared in such magazines as the Face, iD, Rolling Stone, Flaunt, Spin, Dutch, Vogue, amongst others. He has shot covers and music videos for INXS, Skunk Anansie, Tricky, Nicolette/ Massive Attack, Neneh Cherry, Bjoerk, Beastie Boys and more. A selection of Pierre Winther´s artistic undertakings have been compiled in the audio-visual solo exhibition and book Winther´s Wonderworld. His work is featured in Marion de Beaupre´s exhibition Archeology of Elegance and the same-named book, an exceptional and dynamic collection of 200 superb photographs by sixty-two of today's most acclaimed photographers. His work was exhibited in solo exhibitions and group shows at Fotografiska Stockholm, Deichtorhallen in Hamburg, Øksnehallen in Copenhagen, NRW-Forum Duesseldorf, Hilversum Museum Netherlands and Paris Photo.